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KAIYA is an integrated cosmetics manufacturer supporting custom formulation, private label, OEM/ODM and turnkey finished-product supply. Across our wider color-cosmetics operation, KAIYA has 12 years of industry experience, an 8,000 m² working area, eight production lines, more than 2,000 formulas and experience supporting over 1,000 brand collaborations.
For buyers evaluating a liquid matte lipstick manufacturer, KAIYA brings formula evaluation, shade sampling, component coordination, filling, assembly, inspection and repeat production into one supply workflow. Once the buyer approves the physical sample and finished-product specification, production follows the confirmed requirements. This reduces handoffs among separate formula, packaging and filling suppliers while giving the buyer one point of coordination.
Explore KAIYA’s liquid lipstick development and production process, from formula and shade preparation to filling, assembly and bulk manufacturing.
As a liquid lipstick manufacturer, KAIYA supports formula preparation, shade matching, filling, component assembly and production control. Our liquid lipstick factory can coordinate both product and packaging requirements for B2B projects.
KAIYA develops custom liquid lipstick with adjustable color, pigmentation, viscosity, coverage and finish. As a liquid matte lipstick manufacturer, we can also develop velvet and matte directions according to the required product concept.
For private label liquid lipstick projects, KAIYA can coordinate formula selection, shades, packaging, logo decoration and production. We also support bulk liquid lipstick and wholesale liquid lipstick programs for larger B2B orders.
Select the route according to how much of the formula, shade range and finished-product specification has already been defined.
The buyer selects an available formula direction, suitable shades and compatible packaging, and KAIYA produces the approved finished product under the buyer's brand. A private label matte liquid lipstick can begin from an available matte or velvet direction, followed by shade and component confirmation.
Through private label cosmetics, brands reduce early development work while retaining control over artwork, product presentation and SKU planning.
Best for: New brands, line extensions and a more direct route to launch.
The buyer provides a formula, benchmark sample, technical brief or defined performance standard, and KAIYA prepares it for sampling and commercial production. This route maintains closer control over an established product target.
KAIYA's OEM cosmetics service covers technical review, feasible adjustment, shade matching, component evaluation, filling and repeat production against the approved specification.
Best for: Established brands transferring a clearly defined product into manufacturing.
The buyer defines the desired application, coverage, finish, wear, shade range and packaging direction, and KAIYA develops the product around that brief. A custom liquid lipstick can adjust pigment level, dry-down, film flexibility, viscosity and sensory feel.
Through custom cosmetic formulation, formula and component decisions are reviewed together before the finished sample is approved.
Best for: Differentiated formulas, exclusive shades and deeper development control.
The buyer selects available finished-product directions and purchases the confirmed assortment in commercial quantities. Wholesale liquid lipstick reduces custom development work, while bulk liquid lipstick planning confirms shades, SKU quantities, components and packing requirements.
KAIYA's wholesale private label makeup service supports product review, shade allocation, branding, packing and repeat supply.
Best for: Distributors, importers and brands building or replenishing a volume assortment.
KAIYA currently supports five liquid lipstick directions built around distinct application and finish profiles. The most suitable starting point depends on the intended coverage, shine, dry-down, wear, comfort and market positioning.
Glossy Liquid Lipstick
Glossy liquid lipstick deposits rich, visible color with a smooth, reflective finish. Unlike sheer or translucent lip gloss, color remains the main visual effect while the shine sits above it. KAIYA can adjust coverage, gloss level, cushion and viscosity so the formula spreads evenly and retains a polished, saturated appearance.
Pearlescent Liquid Lipstick
Pearlescent liquid lipstick combines visible base color with fine reflective particles, creating a luminous finish that shifts under light. Unlike a clear shimmer gloss, the color remains recognizable beneath the pearl effect. Buyers can adjust pigment depth, pearl size, reflection color and coverage for a soft shimmer or a more pronounced metallic result.
Non-Transfer Matte
Non-transfer matte liquid lipstick forms a continuous color film that helps reduce transfer to cups and surfaces after setting. Development balances color payoff, film flexibility, comfort and removal, since a stronger set may feel drier or tighter. A compatible clear top coat can support a coordinated two-step lip color system.
Matte Liquid Lipstic
Matte liquid lipstick applies as a fluid color layer and dries to a low-shine finish with strong visual payoff. KAIYA can adjust pigment intensity, spread, drying speed and after-feel so the product covers evenly without becoming unnecessarily thick. This direction suits brands seeking a defined matte result while retaining enough working time for smooth application.
Water-to-Matte
Water-to-matte liquid lipstick spreads with a fresh, fluid feel before settling into a fine soft-focus finish. Its thin pickup and quick distribution distinguish it from denser matte formulas. KAIYA can adjust flow, stain strength, dry-down and moisture feel to keep the color lightweight and even.
Velvet Liquid Lipstick
Velvet liquid lipstick has a smooth, softly diffused finish with a more cushioned feel than a sharply set matte film. It spreads easily, deposits visible base color and creates an even, blurred appearance across the lips. Pigment level, slip and powdery after-feel can be refined to position the formula between fluid application and a plush velvet result.
KAIYA translates the desired payoff, finish and wear into coordinated formula and packaging decisions. Because pigment load, volatile balance, film formation, viscosity and applicator pickup interact differently across matte and glossy directions, the approved sample must establish how the complete product applies, settles and feels.
Color Payoff
Pigment concentration and dispersion influence coverage, saturation and shade uniformity. KAIYA reviews whether one coat delivers the intended result, whether deeper colors apply evenly and whether the wet shade changes visibly after drying.
Dry-Down and Film
Drying speed determines how long the user can shape the lip line before the formula sets. Film formation influences transfer, flexibility and surface appearance, so faster dry-down is balanced against cracking, patchiness and excessive tightness.
Wear and Comfort
Wear is evaluated together with glide, tack, flexibility and removal. A formula designed to reduce transfer may feel different from a softer velvet direction; sampling helps the buyer choose the appropriate balance rather than treating maximum wear as the only target.
Flow and Application
Viscosity affects filling, wiper control, applicator loading and the thickness of each coat. The formula should release enough product for even coverage without flooding the wand, stringing at the neck or leaving a heavy layer on the lips.
Shade development begins with a physical benchmark, shade card, swatch, reference image or defined color direction. KAIYA prepares physical samples because pigment load, undertone, lighting and dry-down can make the final lip color appear different from the wet bulk or the color seen through a clear tube.
Final shade approval is based on the actual formula applied to the lips or an agreed test surface, not the screen reference alone.
Formula and Shade
Bulk appearance, texture and color are reviewed against the approved reference. Mixing and process records support batch control, while shade comparison helps identify visible variation before filling is completed.
Filling and Components
Filling condition, unit appearance, closure, wiper function and applicator pickup are checked with the selected tube system. The review focuses on clean assembly and consistent product delivery from the component.
Finished Product
Completed units are checked for appearance, decoration, assembly and packing requirements. Approved specifications and retained references support repeat orders and communication if adjustments are required.
Liquid lipstick containers must dispense a pigmented fluid cleanly while supporting consistent pickup, controlled application and secure closure. KAIYA reviews the tube, neck, wiper and applicator with the formula so the complete system supports filling, dispensing and the approved application result.
Tube Formats
Round, square, slim, mini and double-ended liquid lipstick tubes provide different capacities and shelf profiles. The selected format is reviewed for neck dimensions, filling access, closure fit and formula visibility, with clear, frosted, coated or color-matched surfaces available according to the chosen component.
Wiper Fit
The wiper controls how much formula remains on the applicator after it passes through the neck. Its opening and flexibility should remove excess product without leaving the wand too dry, helping maintain suitable coat thickness, consistent pickup and a cleaner tube opening.
Decoration Options
Decoration can include screen printing, hot stamping, color coating, frosting, metallization and coordinated cap finishes. Shade labels, printed outer boxes and inserts may complete the presentation. The selected methods are reviewed against the tube material, artwork, order requirements and production feasibility.
Applicator Shapes
Doe-foot, angled, flocked and precision tips differ in product pickup, spreading area and edge control. The applicator should carry enough formula for the intended coverage while allowing users to define the cupid’s bow, reach lip corners and apply the product evenly.
MOQ, sample arrangements and project timing are reviewed against the actual brief. Before quotation, KAIYA confirms the development route, shade and SKU plan, component availability, decoration and testing requirements.
For a China matte liquid lipstick project, send one brief covering the formula target, shades, tube and applicator, artwork, quantity allocation, destination market and required documents. These inputs become the shared reference for sampling and production planning.
For a faster first review, send:
Send KAIYA your benchmark, shade direction, coverage, finish target, packaging reference, planned SKU count and estimated quantity.
We will identify the most suitable private label, OEM, custom or wholesale route and clarify the recommended formula starting point, component considerations, missing project information and next steps for sampling and quotation.
Lip Gloss
Lip Balm
Lipstick
Lip Liner
Product Development
For custom cosmetic formulation, share a product brief or benchmark sample; KAIYA develops the base around ingredient direction, application, wear and after-feel.
KAIYA turns cosmetic customization requirements into defined shades, coverage and visual finishes—including matte, glossy, pearl or glitter—for sample approval.
We test the formula with the selected container, wiper, applicator or pan to confirm filling, dispensing, closure and application performance.
Production & Supply
Once formula, shades and artwork are approved, KAIYA moves private label, custom and OEM cosmetics into bulk preparation, filling and assembly.
KAIYA checks incoming materials, bulk preparation, filling and finished products against the approved sample and project specifications.
KAIYA records confirmed formula, component, artwork and packing requirements to support consistent repeat orders and future production planning.
